Mystershirt took an important new step as it opened its very first physical store in Antwerp. What started as a fully online concept moved beyond the screen and into the heart of the city for the first time.
After selling more than 100.000 mystery football shirts worldwide, Mystershirt brought its passion for football culture offline. The pop up store was located at Prekersstraat 55, also known as National 55, and welcomed visitors from December 15 until December 18.
Inside the store, visitors discovered thousands of mystery shirts and hundreds of carefully selected vintage football shirts. All items were priced under €50, making the pop up a perfect destination for end of year gifting as well as for fans looking to treat themselves
The pop up experience went beyond shopping alone. During the opening days, Mystershirt organized additional activities that brought the brand’s spirit to life. Visitors took part in FIFA matches where mystery boxes could be won, turning the store into a place of competition, surprise, and shared love for football.
With this pop up, Mystershirt made its first move from e commerce to a physical retail experience. A place where the brand could be discovered, felt, and experienced in real life.
Antwerp welcomed us, and this marked only the beginning.
